Neutral Submits Brayton Lot RFP Proposal
July 12, 2025
Neutral has submitted a response to the City of Madison request for proposals for the redevelopment of Block 113 Brayton Lot.
As a Madison-based developer, we are excited to be considered for this opportunity to help shape a more sustainable, accessible, and healthier city core. Our proposal aims to create new jobs, provide attainable housing, and establish public spaces that will be enjoyed by residents and visitors year-round.
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Neutral’s proposal will create a new mixed-used development with 414 new homes, offices, public parks, and a state-of-art health and wellness center. The project will offer a range of affordable housing options for income levels at 30%, 50%, and 60% AMI. Neutral designed the project to conform to the world's strict sustainability regulations, such as Phius and Living Building Challenge.
We believe the Brayton Lot Development can set a new benchmark for sustainable, mixed-use projects, not only in Madison but across the nation.
The project team includes some of the best local and international experts in sustainable built environment:
- Neutral - development & architectural design
- Gehl - urban design
- OVI - lighting design
- Bernau - landscape architecture
- C.D.Smith - construction
- FOREFRONT - structural engineering
- dbHMS - sustainability
- Arup - fire protection
- JTEngineering - transportation analysis
